I have lost special people to breast cancer. Heck, I may wind up with it myself. So, as a lung cancer advocate, please don’t get me wrong. Breast cancer awareness and funding is hugely important.
However, the latest breast cancer awareness campaign with Kentucky Fried Chicken, has prompted me to finally blog about it. It’s a very sensitive and emotional issue and one that I have refrained from discussing on “WTF?,” as I know how words can be taken out of context and/or misinterpreted.
Purely from a marketing/PR perspective, I believe the oversaturation of pink is leaving a bad taste in some peoples’ mouths, including some who have breast cancer. Too much of a good thing can cause “consumer fatigue” and actually have a negative impact. I think Susan G. Komen for the Cure may be experiencing a bit of this “fatigue.”
As a lung cancer advocate, I am fighting to raise awareness and funding for the #1 cancer killer and least funded that has been neglected for more than 40 years. Lung cancer is no longer just a smoker’s disease. ANYONE can get lung cancer and the stats are staggering.
Having said all of this, this does NOT mean that I don’t care about other cancers. All cancers are pure evil. Fortunately, there are advocates fighting for each of them.
There has been some tremendous chatter about the KFC campaign on my “WTF?” Facebook Fan Page that I wanted to respond to and offer additional thoughts.
- “WTF?” wristbands are coming VERY SOON. I promise. I know I keep saying that, but they truly are coming. We have a new store we are going to distribute from!
- We are working like mad to get lung cancer to the attention it deserves. Yes, the pink PR is everywhere. As a former journalist and now PR/social media practitioner, my mission is to bring lung cancer the awareness and funding it deserves. “WTF?” has recently partnered with the Bonnie J Addario Lung Cancer Foundation and its medical institute called ALCMI.
- The research and progress ALCMI has made is astonishing. Here is a video that shows you what ALCMI is doing. There are other great foundations out there as well, so I’m not trying to sway you in any way–just letting you know where “WTF’s” efforts and dollars go.
- We have assembled a very active and aggressive team that is NOT willing to wait. There is NO time to waste. We have some amazing campaigns coming up that we know will make a true difference – and with your help!!!
- Breast cancer advocates have mobilized in an amazing way. In my opinion, with breast cancer primarily being a women’s issue, women (and men) have rallied for the cause phenomenally. I believe women are more “natural” mobilizers than men. Lung cancer doesn’t discriminate. We need everyone to be active mobilizers, which is exactly what “WTF-ers” ARE – men and women alike. Because of your amazing efforts and determination in six short months, we are now in the process of developing a national ambassador program with our “WTF? Mobs.” Our “Mobs” will help us further mobilize to spread our message and raise much needed funds!
- Unfortunately, cancer funding is very political. While we all hate cancer in any form, we do have to fight for specific cancers. It would be great if we lived in a world where research and funding would be spread evenly among cancers, but, unfortunately, that isn’t the case. With lung cancer being the #1 cancer killer, the LEAST funded, a disease with 5-year survival rate that hasn’t changed in 40 years (15%), no early detection screening and “shoot from the hip” treatments for a disease that ANYONE can get (no longer just a smoker’s disease), it is BEYOND lung cancer’s time for funding and personalized treatments…and then some.
- So, we have to keep fighting, without feeling guilty of being selfish. If WE don’t fight for lung cancer, who will?
I want to thank you a bazillion times over for support of “WTF?” We truly are making a difference and I’m not saying that to merely “pump you up.” I say this because it’s TRUE and THAT should really “pump you up!!!!”
You guys totally ROCK! Would love any additional thoughts you may have!!!
ps….the views expressed in this blog are mine and mine alone!!